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Internet marketing is the utilization of the internet for sales. It is a rapidly changing business which keeps professionals on their toes.

Given the proliferation of ripoff artists, swindles and poor customer relations that many web customers have fallen prey to, successful internet marketing entails not only the diverse skillsets associated with writing functional websites, mastering search engine ranking and obtaining web traffic, but also finding ways to assure the customer that one's offer is genuine and that dollars spent will be well worth it. 

Some products and services are suited to internet marketing (such as downloadable information products) while others are less suited (such as "personal touch" businesses like hairdressers and massage therapists where the best advertising is by word-of-mouth referrals.)

Nevertheless, jsut about any business can be augmented by internet presence, even if a websites simply performs a support role as an online brochure and contact form.

Many people find that once they create a web presence, that their business model starts to expand as they see beyond the original scope of their business.